Building out a Pinterest account can take a long time, especially now their algorithms have made organic reach a lot harder. So now that you understand why you need Pinterest in your paid media mix, we can look at a tool to help you drive more success on the platform. It also means there is the potential to spend less with greater results. Less competition means more opportunities for your ads to show to your audience. Pinterest is also one of the less-used platforms. They are not necessarily in “purchase” mode and may be more likely to scroll right past your ads. When people browse these platforms, they are probably looking for updates on friends and family, sharing cute pictures, and scanning for any newsworthy updates. This is a contrast to Facebook or Instagram, for example. They have purchase intent when searching, which means they are primed to be more receptive to advertisements. Inspiration for décor for their homes, crafts to make, food to buy, and more. When users browse Pinterest, they are usually looking for inspiration. The key difference for Pinterest comes down to audience intent. However, Pinterest is an impressive platform with high returns when utilized properly. If you’ve tried creating some campaigns on Pinterest that aren’t performing well, it can be tempting to give up. While it is highly visual, like Instagram, the audience intent is very different, which means your ads must also differ. Pinterest is similar to Instagram, but since Instagram ads are created with the Facebook advertising tool, it can feel like those ads are more in line with what you’re doing on Facebook itself. But Pinterest is a very different advertising platform compared to more traditional channels for eCommerce like Google, Amazon, and Facebook. If you’re an eCommerce brand, you’re likely trying to figure out how to advertise successfully on Pinterest.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |